Privacy Policy

Public Website Privacy Policy

Effective Date: June 25, 2025

Last Updated: June 25, 2025

This Privacy Policy explains how ApexDemands LLC, a Nevada limited liability company with its principal place of business at 732 S 6th St Ste N, Las Vegas, NV 89101 ("we," "us," "our"), collects, uses, and protects information through our public website at apexdemands.com. This policy applies to general website visitors. Law firms using our demand letter services are governed by our comprehensive Service Agreement.

1. Information We Collect

1.1 Website Visitors
When you visit our website, we may collect:

  • Automatically: IP address, browser type, device information, pages viewed, time spent on site, referring websites.
  • Cookies: Session cookies, analytics cookies, marketing cookies (with consent).
  • Contact Forms: Name, email, phone number, law firm name, message content (when you contact us).

1.2 Marketing and Communications

  • Email address and name (when subscribing to newsletters or updates).
  • Communication preferences and interaction history.
  • Content engagement metrics (email opens, clicks).

1.3 Analytics and Performance

  • Website usage patterns and performance metrics.
  • Search terms used to find our website.
  • Geographic location (general, not precise).

2. How We Use Information

2.1 Website Functionality

  • Provide and improve website functionality.
  • Respond to contact form inquiries and support requests.
  • Analyze website performance and user experience.
  • Ensure website security and prevent fraud.

2.2 Marketing Communications

  • Send newsletters, updates, and educational content about legal technology (with consent).
  • Provide information about our services to prospective clients.
  • Improve our marketing effectiveness and content relevance.

2.3 Business Operations

  • Comply with legal obligations and regulatory requirements.
  • Protect our rights and prevent misuse of our website.
  • Analyze business performance and market trends.

3. Information Sharing

3.1 Third-Party Service Providers
We may share information with trusted service providers who assist with:

  • Website Hosting: Secure hosting and content delivery.
  • Analytics: Google Analytics (anonymized data), website performance monitoring.
  • Email Marketing: Mailchimp, ConvertKit, or similar services (with consent).
  • Customer Support: Help desk and communication platforms.

3.2 Legal Requirements
We may disclose information when required by law, legal process, or to:

  • Comply with court orders, subpoenas, or regulatory requirements.
  • Protect our legal rights or defend against legal claims.
  • Prevent fraud, security threats, or illegal activity.
  • Protect the safety of our users or the public.

3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction, subject to equivalent privacy protections.

3.4 What We Don't Do

  • No Data Sales: We do not sell, rent, or trade your personal information to third parties.
  • No Spam: We only send marketing communications with your consent.
  • No Unauthorized Sharing: We do not share information for third-party marketing purposes.

4. Cookies and Tracking Technologies

4.1 Types of Cookies

  • Essential Cookies: Required for basic website functionality (cannot be disabled).
  • Analytics Cookies: Help us understand website usage and improve performance.
  • Marketing Cookies: Enable personalized content and advertising (with consent).

4.2 Cookie Management
You can control cookies through your browser settings:

  • Block or delete cookies in your browser preferences.
  • Opt out of analytics tracking through browser plugins.
  • Manage marketing cookie preferences through our cookie banner.

4.3 Third-Party Tracking
We use third-party analytics and marketing tools (such as Google Analytics and social media pixels) to understand website usage and improve our services, with your consent where required.

5. Data Security

5.1 Security Measures
We implement appropriate security measures to protect your information:

  • Encryption: HTTPS encryption for all website communications.
  • Access Controls: Limited access to personal information on a need-to-know basis.
  • Security Monitoring: Regular monitoring for security threats and vulnerabilities.
  • Secure Infrastructure: Reliable hosting providers with security certifications.

5.2 Data Breach Response
In the unlikely event of a data breach:

  • We will investigate and contain the incident promptly.
  • Affected individuals will be notified as required by law.
  • We will cooperate with law enforcement and regulatory authorities.
  • We will take steps to prevent similar incidents in the future.

6. Your Rights and Choices

6.1 Access and Control
You have the right to:

  • Access: Request a copy of personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information (subject to legal requirements).
  • Portability: Request transfer of your information in a portable format.

6.2 Communication Preferences

  • Unsubscribe: Opt out of marketing emails using unsubscribe links.
  • Contact Preferences: Update your communication preferences by contacting us.
  • Do Not Track: We respect browser "Do Not Track" signals where technically feasible.

6.3 California Privacy Rights (CCPA)
California residents have additional rights including:

  • Right to know what personal information is collected and how it's used.
  • Right to delete personal information (with certain exceptions).
  • Right to opt out of the sale of personal information (we do not sell information).
  • Right to non-discrimination for exercising privacy rights.

7. International Visitors

7.1 Data Processing Location
Our website and services are based in the United States. Information collected through our website is processed and stored in the United States.

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will delete it promptly.

9. Data Retention

We retain personal information for reasonable business periods as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, it is securely deleted or anonymized. You may request deletion of your information at any time, subject to legal retention requirements.

10. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of other websites. We encourage you to read the privacy policies of any websites you visit.

11. Updates to This Policy

11.1 Policy Changes
We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices or services.
  • Updates to applicable laws and regulations.
  • Improvements to our privacy and security practices.

11.2 Notification of Changes
When we make material changes to this policy:

  • We will update the "Last Updated" date at the top of this policy.
  • We may provide notice through our website or email communications.
  • Continued use of our website constitutes acceptance of the updated policy.

12. Contact Information

12.1 Privacy Questions
For questions about this Privacy Policy or our privacy practices, contact us at:

ApexDemands LLC
732 S 6th St Ste N
Las Vegas, NV 89101
Email: info@apexdemands.com